Welcome To HyperOptimal

Hello, and welcome. We thank you for visiting our website. We won't waste your time.

My name is Matt and I am going to explain to you how this app works and why it increases productivity to such an insane degree.
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I am going to write a lot of words and say a lot of things on this page, but you don't have to believe me one or the other. You can just get a 7-day free trial above and see for yourself.
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The Short Version

It is a workspace app that is specifically designed to systematize and gamify completing 60-minute deep work sessions.

It incorporates every step of the "habit loop," cues, cravings, response, rewards to make completing work addictive.
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It takes over every part of the brain and makes deep work obvious, easy, and satifisfying.
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The more deep work you do with this system, the more you will want to do.

This is of course, a very good thing as a business owner, because it means both you, and your employees will get more done.
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The Long Version

I have worked with over 1,800 business owners one-on-one in a consulting fashion.

No matter the revenue level, industry, ICP, offer, type of funnel, traffic method, country, language, there is always one thing that pops up over and over.

Focus.

I would say that 97%+ of business owners are always looking for the new tactic or strategy when in reality it doesn't matter to them because they don't actually get any focused work done.

Like, it's actually insane.

It's bad bad. Not just a little bad. It's bad bad.

Every system is primarily limited by its number one constraint, and without solving this problem, nothing else really matters.

It is not your industry.

It is not your ICP.

It is not your offer.

It is not your funnel.

It is not your traffic source.

It is not the economy.

It is not anything else.

In all but a handful of time, it is invariably the ability to sit down and do focused work repeatedly, day after day after day.

I know that this is a huge problem and that is why we made this app.

Let's break down what we have built here.

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The Theory Of Constraints

I have worked with over 1,800 business owners one-on-one in a consulting fashion.

No matter the revenue level, industry, ICP, offer, type of funnel, traffic method, country, language, there is always one thing that pops up over and over.

Focus.

I would say that 97%+ of business owners are always looking for the new tactic or strategy when in reality it doesn't matter to them because they don't actually get any focused work done.

Like, it's actually insane.

It's bad bad. Not just a little bad. It's bad bad.

Every system is primarily limited by its number one constraint, and without solving this problem, nothing else really matters.

It is not your industry.

It is not your ICP.

It is not your offer.

It is not your funnel.

It is not your traffic source.

It is not the economy.

It is not anything else.

In all but a handful of time, it is invariably the ability to sit down and do focused work repeatedly, day after day after day.

I know that this is a huge problem and that is why we made this app.

Let's break down what we have built here.

‍

The Habit Loop

If you have ever read the book Atomic Habits, you may remember the four step habit loop and four laws of Habit Change:

1. Cue (Make it easy)
2. Craving (Make it
3. Response (
4. Reward (Make it satisfying)

These basically tell us how to create any habit, or on the other hand, we can do the opposite to break any bad habit.

Cues
1. Daily email
2. Daily text
3. Bookmarked to browser
4. See accountability group emails in your inbox
5. Your to do list and plan are in there
6. Your streak


Cravings


Response


Reward
1. Timer goes off
2. Submitting work forms
3. Seeing vision board
4. Seeing goals
5. Seeing motivation list
6. Cross off streak
7. Leaderboards

This is how the workflow will look like if you try it:

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How The System Works

If you have ever read the book Atomic Habits, you may remember the four step habit loop and four laws of Habit Change:

1. Cue (Make it easy)
2. Craving (Make it
3. Response (
4

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Before vs. After

If you have ever read the book Atomic Habits, you may remember the four step habit loop and four laws of Habit Change:

1. Cue (Make it easy)
2. Craving (Make it
3. Response (
4

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